A Marketing & Advertising business where this lands in Sales.
02 — What is actually going wrong
Proposals are written by the most senior person available, at night, from whichever old deck was closest to the brief. The good case studies live in someone's head. Turnaround is slow enough that you sometimes lose on responsiveness alone.
The brief goes in; the system retrieves the relevant past work, case studies and pricing structures from your own archive and assembles a first draft in your house format. The strategist spends their time on the argument rather than on assembly and formatting.
First drafts exist within hours of a brief landing. Every proposal cites the strongest relevant case study rather than the most recently remembered one, and win rate moves because you are turning up faster with a tighter argument.
03 — The problem, in money
04 — The options
06 — How this goes wrong
07 — How you would actually do it
09 — Run it on your numbers
Start from the stated assumptions, then drag the inputs to match your business. The number moves live.
10 — The evidence · what others report
Reported numbers are third-party claims, source-attributed — not verified by me, and never blended into the model above.
11 — Questions owners ask
Get your free AI Opportunity Score — the same first pass used to identify which opportunities deserve a closer look.
Get Your Free Score05 — The call
Buy it. An off-the-shelf tool wins this one — it gets you live faster, and the math does not justify building from scratch.
08 — Tools worth looking at
Named for orientation, not endorsement. No affiliate arrangements, and nothing here has been paid for.
