ThinkingApril 18, 2026

What I Learned Launching Copilot That Most AI Consultants Miss

This essay is in progress. Check back soon.

Most AI consultants are selling a version of Copilot they've never shipped. I led the launch at Microsoft. Here's what actually moves the needle — and what gets lost in the demo-to-deployment gap.

The Demo Trap

What Enterprise Actually Needs

The Pattern I Keep Seeing

What to Do About It